For BeautyLux, a diverse skincare and beauty brand, I lead the visual strategy and creative execution across a wide range of digital touchpoints. I have developed hundreds of specialized product pages and visual assets designed to resonate with a global audience seeking premium self-care solutions.

My work for BeautyLux is a comprehensive 360-degree approach. I create high-converting landing pages and sophisticated Amazon Storefronts that maintain a consistent, high-end brand identity in a competitive marketplace. A key focus of my role is the design of automated email marketing ecosystems (Klaviyo), where I blend strategic layouts with compelling graphics to drive customer retention. By utilizing AI-driven visual storytelling and custom iconography, I ensure that every asset—from a mobile-optimized site to a promotional newsletter—is crafted to enhance the consumer’s journey and boost overall brand loyalty.