Primal Collagen is a flagship product within the Primal Harvest portfolio, representing a core part of the 40-product ecosystem I manage. My objective was to evolve the digital presence of this top-seller, focusing on the English and German markets by blending premium lifestyle aesthetics with clear, science-based information.

For this global campaign, I designed an extensive range of conversion-oriented assets, from high-traffic desktop and mobile landing pages to detailed product comparison blocks that differentiate the brand in a competitive marketplace. The creative scope also included high-performing Facebook ad sets and automated email flows in Klaviyo. I specialized in creating custom icons for ingredient benefits and utilized AI-enhanced imagery to evoke a sense of "inner radiance" and health. All designs were executed with high technical precision using Convertri, Replo, and Framer, ensuring lightning-fast load times and a seamless shopping experience.