In this specialized block, I develop high-performance comparison pages and digital advertorials designed to guide users through the decision-making process. I have created numerous iterations of these "Product vs. Market" experiences, focusing on building trust through transparent data visualization and clear value propositions.

My role involves the complete creative cycle: from designing complex comparison matrices and benefit-driven infographics to crafting the overall information architecture. These pages serve as a critical bridge in the sales funnel, utilizing persuasive layouts and high-quality graphics to direct global traffic toward primary product pages. By testing various visual structures and call-to-action strategies, I ensure these transition points are optimized for maximum click-through rates (CTR) and conversion.